Coaching is about a different way of seeing, looking with a focus on bringing out the best in everyone around you. Whether you’re looking at athletics, traditional business, network marketing, at being a parent, or a friend, or even being a coach to yourself, it boils down to the same thing: coaching is a different way of seeing.
I’ve always believed there are no overachievers, that we are all underachievers. A coach’s goal is to help people get closer to all the potential that lies inside us. A coach doesn’t necessarily “empower” or provide something to people that they don’t already have. The coach’s job is to catalyze what’s already there–which means to challenge at times, and to support most all the time.
Brian Biro's Blog 